The Marmalade Pantry
Repositioning an icon from the ground up.
Founded in 1999, The Marmalade Pantry has set the pace and kept the buzz for modern bistro cuisine since opening its famed frosted-plated glass doors. We were tasked to reinvent the brand for a new audience to coincide with the opening of a new outlet at Oasia Hotel Downtown, Singapore. We invigorated The Marmalade Pantry brand from the ground up with a new trademark, a fresh hue and garnished it with some olives. Enjoy.
Concept, Branding, Graphic Design, Uniform Design
Creative Direction Edwin Tan
Project Management Carisia Chew
Design Vera Lee