Red Tail Bar
Branding, Graphic Design
Red Tail is Zouk Singapore’s first bar to open at their new digs along the Clarke Quay Cannary Block. Red Tail serve ups dynamic craft cocktails with the finest and freshest ingredients, great wines and craft beers, as well as plating up fun sharing bites perfect to drink with. Red Tail will be the place for those in the know, those who have a taste for the best in drinks, food, music and service. Red Tail is the drama before the party. Regular Zouk go-ers will be thrilled to try the new and improved Zouk Sausage & Mash.
Red Tail’s logotype is dynamic. “Red” stays constant while “Tail” can be changed to cater to different themes according to the bar’s needs. We worked with Japanese illustrator Kimiaki Yaegashi to create the bar’s mascot Xiao Hong, a boy in a Red Panda costume. It seems only apt that the adorable nocturnal animal fronts the eclectic drinking hole, whose entire concept is centered around a convivial setting for pre-party drinks, casual catch ups and even networking.
Creative Direction Edwin Tan
Project Management Carisia Chew
Design Vera Lee
Illustration Kimiaki Yaegashi