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Visual Mass

Alternative eyewear brand for the masses.

Visual Mass is an alternative optometry/eyewear brand with a mission to provide sight for the masses without the clutch of unreasonable pricing. Having grown from a tiny kiosk to a proper brick and mortar store, we were tasked to give the brand a whole new identity. Logo takes cue from the visual aesthetics of neon lightings while monogram cleverly contains the initials of the brand. Additional considerations were given to the small floorspace of the store. For example, overhead storage compartment and sliding door were utilised to minimise structural footprint.

Concept, Branding, Retail Styling, Website

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Creative Direction Edwin Tan
Project Management Janice Teo
Design Michelle Yong
Website Faris Kassim